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x6.00
Overall return on ad spend
60%
Average revenue growth MoM in just 5-months
13.00
Dynamic Retargeting ROAS
Created demand
For the workwear category amongst the work-from home period
Thoughtfully designed, versatile and effortless pieces made from luxurious fabrics and raw materials.
Designed in Sydney, Australia, Willow is a contemporary Australian clothing brand, offering beautiful pieces that are desired in a woman’s wardrobe. Vonnimedia helped build awareness and conversions to generate success.
Challenge
- Highly competitive market
- Brand awareness required
- COVID work-from-home environment meant less demand for high-end workwear
Solution
The first 3-months were spent on testing and learning. This period provided fruitful learnings which in turn enabled Vonnimedia to provide data-backed digital recommendations to improve conversion rates across all touch points. We uncovered what audiences, copy, creatives and optimisation strategies worked best for the brand.
A big part of Willow's growth trajectory is due to executing a successful digital strategy. Results continued to grow in revenue and ROAS MoM with no increase in advertising spend.
Results
After the implementation of our Meta and email marketing campaigns, we achieved a significant increase in sales for the business. Not only did we see a higher number of purchases, we also achieved a tremendous increase in traffic to the site setting the brand up for success long-term.
We built and fostered a funnel from scratch and with this strategy, the brand truly achieved phenomenal results.
- 6.00x Overall return on ad spend
- 60% growth MoM
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