Overall return on ad spend


Average revenue growth MoM in just 5-months


Dynamic Retargeting ROAS

Created demand

For the workwear category amongst the work-from home period

Thoughtfully designed, versatile and effortless pieces made from luxurious fabrics and raw materials.

Designed in Sydney, Australia, Willow is a contemporary Australian clothing brand, offering beautiful pieces that are desired in a woman’s wardrobe. Vonnimedia helped build awareness and conversions to generate success.


  • Highly competitive market
  • Brand awareness required
  • COVID work-from-home environment meant less demand for high-end workwear


The first 3-months were spent on testing and learning. This period provided fruitful learnings which in turn enabled Vonnimedia to provide data-backed digital recommendations to improve conversion rates across all touch points. We uncovered what audiences, copy, creatives and optimisation strategies worked best for the brand.

A big part of Willow's growth trajectory is due to executing a successful digital strategy. Results continued to grow in revenue and ROAS MoM with no increase in advertising spend.


After the implementation of our Meta and email marketing campaigns, we achieved a significant increase in sales for the business. Not only did we see a higher number of purchases, we also achieved a tremendous increase in traffic to the site setting the brand up for success long-term. 

We built and fostered a funnel from scratch and with this strategy, the brand truly achieved phenomenal results.

  • 6.00x Overall return on ad spend
  • 60% growth MoM

Do you want results like this for your business?

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Caringbah NSW 2229
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