Thoughtfully designed, versatile and effortless pieces made from luxurious fabrics and raw materials.
Designed in Sydney, Australia, Willow is a contemporary Australian clothing brand, offering beautiful pieces that are desired in a woman’s wardrobe. Vonnimedia helped build awareness and conversions to generate success.
- Highly competitive market
- Brand awareness required
- COVID work-from-home environment meant less demand for high-end workwear
The first 3-months were spent on testing and learning. This period provided fruitful learnings which in turn enabled Vonnimedia to provide data-backed digital recommendations to improve conversion rates across all touch points. We uncovered what audiences, copy, creatives and optimisation strategies worked best for the brand.
A big part of Willow's growth trajectory is due to executing a successful digital strategy. Results continued to grow in revenue and ROAS MoM with no increase in advertising spend.
After the implementation of our Meta and email marketing campaigns, we achieved a significant increase in sales for the business. Not only did we see a higher number of purchases, we also achieved a tremendous increase in traffic to the site setting the brand up for success long-term.
We built and fostered a funnel from scratch and with this strategy, the brand truly achieved phenomenal results.
- 6.00x Overall return on ad spend
- 60% growth MoM
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