Why wholesalers should have a direct to consumer offering

October 15, 2023
4 min
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In a digital age where e-commerce platforms like Shopify are as common as late-night pizza cravings, wholesalers, it's high time to plunge headfirst into the world of direct-to-consumer (DTC) channels.

But hold your horses; this isn't just a plunge – it's an exhilarating business adventure!

Still skeptical? Let me explain why. You can also watch our YouTube video if you're a audible earner! 

More Moolah in Your Money Bag

Wholesalers usually sell their products at a lower, wholesale price to retailers, who then savor the retail profits. But when you embark on the DTC journey, you get to pocket the whole pie – the difference between the wholesale and retail prices. So, say goodbye to crumbs and hello to a bigger slice of the cake!

Take the Reins of Your Brand

As a wholesaler, you're often stuck watching from the sidelines as retailers decide how to display your products, sometimes in ways that leave you scratching your head. Going DTC flips the script; you become the director, producer, and star of your brand's show. You call the shots and build a brand that's as bold as a neon sign in a dark alley.

The Treasure Trove of Customer Insights

Wholesalers supplying retailers often find themselves in the dark, missing out on the juicy customer data like shopping habits, preferences, and feedback. Going DTC is like turning on the spotlight; you get to play Sherlock Holmes with shopping insights, using them to refine your products, fine-tune your services, and craft laser-focused marketing campaigns.

No More Middlemen, No More Drama

Farewell, distributors! The DTC route lets you bid adieu to those middlemen who sometimes seemed to enjoy adding an extra layer of complexity to your operations. By selling directly to your customers, you cut out the intermediary drama, ensuring a smoother journey from your warehouse to your customers' front doors.

How to build a successful Direct to Consumer business as a wholesaler

So, you're ready to embrace the DTC adventure? Buckle up; here's your lighthearted yet effective roadmap to navigate this thrilling transition:

1. Nail your DTC Strategy

Create a strategy that's wilder than a raccoon at a roller disco:

  • Know Your Peeps: Dive deep to uncover your ideal customer base (hint: it's probably not your grandma).
  • Price it Right: Find a pricing strategy that keeps you competitive while ensuring your profitability doesn't resemble a rollercoaster ride. Its important you don't get into a price war
  • Market Like a Rockstar: Plan your marketing strategy like you're launching the hottest album of the year, complete with epic guitar solos (or at least epic memes).
  • Fulfillment Fantasies: Ensure your shipping and order fulfillment processes are smoother than a jazz saxophonist's notes.

2. Build an Outrageous Online Presence

Your online presence should shout, "I'm here, and I'm fabulous!" from the digital rooftops:

  • Website: Design a website that's so user-friendly it practically holds your customers' hands through the shopping experience.
  • Social Media Shenanigans: Get wild on social media – think cat memes, funny videos, and quirky posts that keep your audience entertained.
  • Content Comedy: Make sure your website is loaded with all the info your customers need, from detailed product descriptions to transparent pricing (no hidden fees, please!), and crystal-clear shipping information.

3. Rock the Customer Service

Make your customer service so spot-on that customers will wonder if they've landed in customer service nirvana. Chances are you've built great returns processes with your distributors. Use this to your advantage when working with consumers and make it a standout for your business.

4. Promote Like There's No Tomorrow

Spread the word about your DTC venture like you're announcing a surprise visit from your favorite celebrity. Blast the internet with marketing and advertising across social media, email, and even those quirky paid ads that make people look twice.

If you're looking for help with this, check out our

Strategies for DTC Shenanigans: Because Who Doesn't Love Shenanigans?

Want to succeed in the wild world of DTC? Here's the recipe for success:

1. Make Customers LOL (Lots of Love)

Create a shopping experience that leaves customers in stitches (not literally, though). Your website should be so user-friendly that even your grandma could shop there without a hitch.

2. Unleash Your Inner Weirdo

Stand out from the crowd by offering unique products and services that make people go, "Wait, what?!" Think outside the box, and if there is no box, create one and then think outside of it.

3. Show Off Your Daring Brand

Build a brand identity that's as bold as your crazy uncle's fashion choices. Keep it consistent across all your marketing materials and touchpoints. Make sure your customers know your brand better than they know their own pet's name.

4. Marketing Madness

Experiment with every marketing and advertising channel you can find. You're a DTC rockstar, after all! Remember, marketing is about having fun, too.

Conclusion: Adventure Awaits!

Ditching the wholesaler life for DTC can be more fun than a barrel of monkeys – it's like a rollercoaster with more ups than downs. But remember, a wild strategy and some online pizzazz are essential. So, grab your virtual party hat and get ready for the ride of your business life!

Extra Tips for DTC Delight: Because It's All About Having a Good Time

  • Start Small, Dream Big: Begin with a small selection of products and expand as you get the hang of it. Rome wasn't built in a day, and neither is a booming DTC business.
  • Join the Social Circus: Connect with your customers on social media – think witty posts, engaging banter, and sharing the occasional behind-the-scenes glimpse of your business.
  • Customer Service Magic: Ensure every customer's experience is a magical one, from browsing your site to unboxing their orders. Make them feel like royalty!
  • Patience is a Virtue: Rome wasn't built in a day, and neither is a DTC empire. Stay the course, and you'll eventually be swimming in success! 🚀 Remember, even a snowball needs time to turn into an avalanche!

Managing Director
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